Privacy Policy
Last updated November 7, 2026
PinkBridge LLC (“PinkBridge,” “we,” “our,” “us”) is committed to respecting your privacy. This Privacy Policy describes how PinkBridge collects, uses, protects and discloses personal information through our website (pinkbridge.com), our online skin assessment and account, and email, text and other electronic communications between you and PinkBridge.
Your health records. Clinical care is provided by independent licensed providers through a professional practice (the “Practice”), not by PinkBridge. When you become a patient, the health information the Practice creates and keeps about your care is “protected health information” governed by the federal Health Insurance Portability and Accountability Act (HIPAA). That information is described in the Practice’s Notice of Privacy Practices, and PinkBridge handles it only as the Practice’s business associate, under a written agreement. Where this Privacy Policy and the Notice of Privacy Practices both apply to the same information, the Notice of Privacy Practices controls.
Consumer health data. If you live in Washington, Nevada, Connecticut or another state with a consumer health data law, please also read our Consumer Health Data Privacy Policy.
Please read this policy. If you do not agree with our policies and practices, please do not use our website or Services.
Information We Collect
Information you give us:
Contact and account information, such as your name, email address, phone number, date of birth, shipping address and password.
Health information, such as your answers to the assessment and check-in questionnaires (for example, your skin concerns, medical history, medications, allergies, and pregnancy or breastfeeding status), and messages you send to your Provider.
Photos of your skin that you upload at your assessment and check-ins. Photos may show your face.
Identity information, where a Provider or the law requires us to verify who you are.
Order and payment information, such as what you ordered and when. Card details go directly to our payment processor; we receive only limited information, such as the last four digits and expiration date.
Correspondence, such as emails and messages you send us, and your feedback.
Information created during your care: draft plans prepared by our software, your Provider’s notes and decisions, prescriptions, pharmacy and shipping status, and your check-in history.
Information collected automatically: when you visit the website, our hosting and security providers receive technical information such as your IP address, browser and device type, the pages you request, the referring page and the time of your visit. We use this to run, secure and improve the website. We may use cookies or similar technologies that are needed for the website and your account to work, such as keeping you signed in.
Information from others: pharmacies (for example, prescription and shipping status), payment processors, shipping carriers, and identity-verification providers.
How We Use Information
To provide the Services: create and secure your account, run your assessment and check-ins, give your information to your Provider, prepare and send orders to the pharmacy, process payments, and ship your formula.
To communicate with you about your account, orders, shipping, check-ins and care, and to answer your questions.
To prepare draft plans for Providers (see “How our software uses your information” below).
To improve the safety and quality of the Services and our software, using de-identified information as described below.
To send you news and offers, if you have agreed to receive them. You can unsubscribe at any time.
To detect and prevent fraud, misuse and security incidents.
To comply with law, respond to legal requests, and protect our rights and the rights and safety of others.
How Our Software Uses Your Information
PinkBridge uses software that includes artificial intelligence (AI). When you complete an assessment or check-in, the software analyzes your answers and photos and prepares a draft plan for your Provider. The draft is reviewed by a licensed Provider, who decides whether and how to treat you. The software does not make treatment decisions on its own. We may use carefully selected service providers to run parts of this software; they may use your information only to provide services to us, under contracts that require them to protect it and that do not allow them to use it to train their own products.
Improving our software. We use information from assessments, check-ins and outcomes, including photos, to improve the safety and quality of our software and Services, for example so that drafts better reflect what has worked for skin like yours. Before we use patient information for this purpose, we de-identify it: we remove your name, contact details and other direct identifiers, and we remove, crop or obscure full-face and other identifying features in photos, using methods that meet HIPAA’s de-identification standard. We do not attempt to re-identify de-identified information, and we require anyone we share it with not to attempt to re-identify it.
How We Disclose Information
We disclose personal information only as described here:
To the Practice and your Provider, to provide your care.
To licensed pharmacies, to prepare, dispense and ship your prescriptions.
To service providers that work on our behalf, such as hosting, data storage, software and AI processing, payment processing, identity verification, shipping, email, text messaging and customer support. They may use the information only to provide services to us.
For legal reasons, when required by law or legal process, or to protect the rights, property or safety of PinkBridge, our users or others.
In a business transaction, such as a merger, acquisition or sale of assets, subject to the confidentiality obligations of this policy.
With your consent or at your direction.
We do not sell your personal information, and we do not share your health information or photos for advertising. We do not place advertising pixels or tracking tools on pages where you enter health information or upload photos.
Cookies and Online Tracking
The website uses only the cookies and similar technologies needed for it to work and stay secure. The website loads fonts from Google Fonts, which means Google receives your IP address and browser information when you visit. If we add analytics or advertising tools in the future, we will update this policy before we do and, where the law requires, ask for your consent. Your web browser may let you send a “Do Not Track” or Global Privacy Control signal; we honor Global Privacy Control signals as a request to opt out of any sale or sharing of personal information for advertising.
How Long We Keep Information
We keep personal information for as long as needed to provide the Services and for the purposes described in this policy. Medical records created by the Practice are kept for the period required by state and federal law, which may be several years after your last visit. If you close your account, we delete or de-identify the information we no longer need, unless the law requires us to keep it.
Your Choices and Rights
You can review and update your account information at any time by signing in. You can unsubscribe from marketing emails using the link in each email, and from marketing texts by replying STOP.
Depending on where you live, you may have the right to: know what personal information we have about you and get a copy of it; correct it; delete it; withdraw consent you have given; opt out of the sale of personal information, targeted advertising, and certain profiling; and appeal our decision on your request. We do not sell personal information or use it for targeted advertising. To make a request, email contact@pinkbridge.com with the subject “Privacy Request.” We will verify your identity before acting on your request, and you may use an authorized agent where the law allows. We will not discriminate against you for exercising your rights. If we deny your request, we will explain why and tell you how to appeal; if your appeal is denied, you may contact your state attorney general.
Requests about your medical records (such as a copy of your records or a correction) are handled by the Practice under the Notice of Privacy Practices; you can send them to the same address and we will pass them on.
Data Security
PinkBridge uses administrative, technical and physical safeguards designed to protect the information we collect against loss, misuse, alteration, disclosure and unauthorized access, including encryption of information in transit and at rest, and access limited to people who need it. No method of transmission over the internet or storage is completely secure, so we cannot guarantee absolute security. If a breach affects your information, we will notify you as required by law.
Children
The Services are only for people 18 and older. We do not knowingly collect personal information from anyone under 18. If we learn that we have, we will delete it.
Changes and Contact Information
We may update this Privacy Policy. Changes are indicated by the “Last updated” date at the top. If we make material changes, we will notify you by email or through your account before they take effect, and we will ask for your consent where the law requires.
If you have questions, please contact us at:
Email: contact@pinkbridge.com
Telephone: 212-906-4406
Mailing address: PinkBridge LLC, 251 W 30th Street, FL 5, New York, NY 10001